Your opportunity to win a MTB Skills Coaching Session with our new Events and Lifestyle Team

We're giving you the opportunity to win one of the SIX FREE MTB Coaching places with our lead Coach, Martin. Six lucky riders will win a MTB skills session with our new Events and Lifestyle Team in the beautiful West Country.

The Evolution of Mountain Biking: Why Coaching keeps you Current

Mountain biking isn’t just about skills - it’s also about staying updated with gear, protection and trail innovations.
Many advanced riders learned on older bikes with steep head angles and high seats. But modern MTB geometry and dropper posts force riders to adapt their body positioning and technique.

“The sport has evolved significantly in terms of riding techniques, gear, and trail design,” says Martin.

“Lessons help experienced riders adjust to these changes, improving their overall ride quality.”

A pair of trained eyes can identify your issues.

Avoid “YouTube University” - Why professional feedback matters

Nothing beats real-time feedback from a professional MTB coach. “Riders who try to learn from ‘YouTube University’ often become
overwhelmed or confused, ”Martin warns. “They’re missing the key component of feedback, which is essential for progress.”

Customized MTB coaching: No riding with beginners necessary

One of the biggest concerns for advanced riders is that taking lessons means riding with beginners. But that’s not the case. MTB coaches like Martin offer personalised lessons tailored to your specific goals.

“We start with a detailed conversation about your strengths, weaknesses and riding style,” Martin explains.
“Lessons are customized with drills and real-world trail application, ensuring you get professional feedback suited to your level.”

Final thoughts: You’ll never stop learning

“People often think there’s nothing left to learn in mountain biking,” says Martin. “But somewhere between where you are and where the pros are, there’s always room for improvement.”

Whether you’re looking to ride faster, smoother, or simply better, MTB lessons are for everyone - no matter how experienced.

So, book that MTB lesson and become the rider you’ve always wanted to be.

To enter simply, sign up to our email newsletter below and follow us on Instagram @armaurto and we'll add you into the random draw.

The draw will take place from Monday 14th October and winners will be notified by email. Details of the MTB Coaching will be supplied in due course.