Our ARMA padding can turn a break into a bruise. Our Abrasion Reduction coating prevents road rash and garment damage.Our products empower cyclists to feel confident, protected and safe.
We’re a British brand that deals directly with our stockists.
No distributors or agents and so better margins for you
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Our products are designed and developed here in the UK and we decided to work with the finest Italian fabric mills and factories. Once the initial garment has been drawn up, we work closely with our Italian colleagues to test, refine and produce the finished piece to our exacting standards.
Our collection of Mens & Womens jerseys, jackets, bib shorts, baselayers, gloves and knee protectors are completely unique.
Our products feature ARMA — a revolutionary new energy absorbing material. These ultra slim ARMA impact protection pads are incorporated into the critical areas of our garments, including the hip, shoulder and elbow, to offer EN1621-1 approved impact and coverage protection.
We're also tackling road rash head on with ceramic fabrics in our garments — VIPAR Bib Shorts and IAR Arm Warmers. This ceramic coating technology incorporates fine ceramic particles in a hexagon-shaped design which helps resist against tearing upon impact, therefore protecting your skin.
We are committed to supporting independent cycling retailers and building brand awareness through collaborations, partnerships and events.
We believe that a real-life experience, where the customer can see, feel and try on the products is worth its weight in gold. We provide brand day support across the UK as a way of bringing people into your store.
We work with leading teams and individuals to raise brand and purpose awareness. Our products have supported ultra cycling attempts with World record holder Josh Quigley, protected UK based Ribble Weldtite cycling team and will soon debut at WorldTour level.
Product reviews and testimonials are a core part of our marketing. As weall know, once you've been in a crash, you fully understand the implications.It is a message we support with additional product reviews in the leading cycling media.
We're delighted to announce our headline sponsor of the 2022 BikeBiz Awards. For over a decade, the BikeBiz Awards has served as a key event for the recognition of the very best talent from across the UK cycling scene.
We’re dedicated to constantly pushing excellence and innovation. We believe that outstanding achievements should be recognised and celebrated as they inspire and motivate others to excel.
We’re proud to support the BikeBiz Awards as they provide an opportunity to shine a light on the brilliant talent, dedication and hard work in the UK cycling industry.
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