SALE - 50% OFF SELECTED ROAD CYCLING PRODUCTS - FREE DELIVERY ON ALL ORDERS OVER £50.

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Driving customers through your door

We are committed to supporting independent cycling retailers and building brand awareness through collaborations, partnerships and events.

Brand days

We believe that a real-life experience, where the customer can see, feel and try on the products is worth its weight in gold. We provide brand day support across the UK as a way of bringing people into your store.

Elite level endorsement

We work with leading teams and individuals to raise brand and purpose awareness. Our products have supported ultra cycling attempts with World record holder Josh Quigley, protected UK based Ribble Weldtite cycling team and will soon debut at WorldTour level.

Outstanding reviews

Product reviews and testimonials are a core part of our marketing. As weall know, once you've been in a crash, you fully understand the implications.It is a message we support with additional product reviews in the leading cycling media.